The New year has kick-started on a fresh note for Gionee
India, country’s smartphone player which strengthened its pledge to add
cheers amongst its core users, the youth. Keeping in mind this strong call
Gionee India has initiated interesting engagement activities for target audience in collaboration with educational institutions. The brand
kicked off a multi layered youth oriented initiative with leading Dyal Singh
College in Delhi.
Gionee India played a
key role in organizing the cultural fest, ‘Eco
Waves’ at Dyal Singh. The objective to organize and collaborate with the
institution was to understand the core audience better and extend the
perception about Gionee being a youth friendly brand. The event at Dyal Singh
College ranged over a span of two days witnessing fun and lively events like spin
the wheel game, ping-pong competition, aiming the bull’s eye among other engaging
contests. Each participant was rewarded with special Gionee goodies and
vouchers
The association has
received an overwhelming response and has had the desired impact on the
audience. Mr. Alok Srivastava, Director
Sales, Gionee India, said,
“Gionee India is extremely proud to harness young talent and connect with them through such interactive engagement activations. We have received a fantastic response and look forward to replicating these initiatives in other institutions across geographies. We received tremendous participation from more than 3000 students and are thrilled to have established such a strong connect with our patron base. Delighting our customers has always been our core priority and such activities are a testament to our pledge to continue striving for this commitment.”
Keeping in sync with selfie+battery proposition Gionee India will continue
to cater to the young audience providing them with enhanced smartphone features
like enhanced camera function, full view display, versatile selfie modes
accompanied with superior battery quality among others. The brand is enthusiastic and forthcoming about the upcoming
participation and collaboration with educational institutions to consistently
build the strong connect with its customer base.
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